You’ve probably thought long and hard about what you’ll say at your in-person interview at Michelin or how to best show off your experience on your CV. But before you go any further with the recruitment process, have you thought about “personal branding?”
These days, our digital personas have become almost as important as our real ones. It’s time to start thinking of yourself as a brand! First things first, you’ll need to put together a smashing professional profile on LinkedIn, Xing, Viadeo or Tianji. Get your former coworkers or friends to recommend you with digital badges or offer compliments.
What to focus on? Anna Linne, a recruiter for Michelin in Germany, says recruiters are looking for candidates who are well-rounded. “We want someone with a graduate degree, knowledge of languages, and the ability to work in a team.”
Next, check out the profiles of businesses you admire, and start following them so you don’t miss out on the latest news affecting your sector. You can also join discussion groups to stay abreast of all the happenings in your field. And finally, make yourself known! Write on your wall or share content to get your name out there.
For the icing on the cake, include a photo of yourself that makes you look professional, but not too serious, and write an introduction explaining why recruiters should give you the job. Remember to include your hobbies, interests or any awards you’ve won – whatever makes you unique!
Now, the next time potential recruiters head online, they’ll have no chance but to stop by your profile to learn more about you.
Want more tips on personal branding ? Check out this link.